AI VIDEO PRODUCTION
We bring our 20+ years of experience to AI video production, to create high-end cinematic visuals that were previously beyond the dreams of most budgets. Creative, fast, high-quality delivery.
The Generation Game
We’ve had more and more clients asking about AI video production recently, so the short answer is: yes, we offer it.
While we still love traditional production and would advise using it where possible, we can’t ignore some of the advantages this tech brings and why clients would be interested. When used properly, it’s amazing for things that used to be budget-killers, or simply impossible to film or create before.
One thing we won't do, is type prompts and hope for the best. We’re taking our background in design, motion graphics, and post-production and adding it to this new workflow to ensure the highest standards. It is about combining decades of video experience with modern speed and visuals.
How we use it
Instead of needing a physical shoot with expensive locations or Pixar level animations, we can now use generative models to build high-fidelity visuals from the ground up.
Essentially, we treat AI as just another tool in the kit, one that helps us get to a high-end result faster, without losing the human element that makes it work.
Our 6-Step AI Video Workflow
Brief & Script: You send your objectives, assets and copy. We work together to hone a script and plan, optimised for your platform.
Storyboard & References: We generate mood frames (Nano Banana /VEO/ Midjourney). You approve the style, characters & scenes.
Video Generation: We use the approved images with tools such as Sora/ Runway/ VEO to generate multiple videos per scene, locking character consistency to the reference models.
Voice & Audio: Audio tools like HeyGen/LOVO to add natural-sounding voices and narration that match your brand tone. Add SFX/music.
Edit & Polish: After Effects, Premiere, DaVinci Resolve used to colour grade, edit, create lower thirds & transitions. We fix any AI errors.
Delivery & Assets: Delivered in the agreed high-quality formats and resolutions for your platforms.
How it benefits you
Integrating AI video production into our workflow isn't about cutting corners; it’s about removing the barriers between a great idea and a finished product.
Traditional video production is expensive because it relies on geography and physics. If a shoot requires a specific location or weather, like a moden italian villa in the rain, you have to pay for scouts, travel, crew, and gear.
Our AI video production workflow changes that. We build these environments from the ground up, creating realistic or impossible scenarios without the overhead. This allows brands to get the high-end look usually reserved for global corporations.
Unrestricted Creativity: You aren't limited by your physical location or a specific production budget. If you can imagine it, we can probably build it.
Drastic Speed: We can move from a concept to a high-quality draft in days. This allows you to respond to market trends or internal needs in real time.
Cost Efficiency: High-end production value no longer requires a six-figure investment. By reducing the need for massive crews and logistics, we put more of your budget toward the actual creative output.
Future-Proof Content: Because we build a digital DNA for your projects, updating a video months later, or repurposing it for a new campaign, is much easier and much more cost effective.
How We Use it
Most AI video production looks generic because it lacks human intent. As a boutique studio, we avoid this by building high fidelity films with a specific technical workflow:
Cinematics & Motion: We lead with Firefly, VEO, and Runway for high fidelity movement and world-building.
Specialist Visuals: We utilise Nano Banana and Midjourney for stylistic output that other AI models cannot touch.
Synthespians & Voice: For digital humans and voiceovers, we use ElevenLabs, HeyGen and LOVO to ensure the performance feels and sounds natural.
The Final Polish: Every frame is put through our traditional post production pipeline in After Effects/Adobe Premiere/DaVinci Resolve. This ensures the colors, pacing, and brand consistency are 100% accurate.
Creative Control
The biggest problem with AI video production is the unpredictability. Normally, you get what the machine gives you. We have built a process that puts the control back in our hands.
High Production Value for Less
The future of video is someone who knows how to use AI and traditional film techniques together. This hybrid allows us to hit production levels that used to cost ten times as much, passing that efficiency on to you.
Consistent Characters:
We use locking techniques so your brand ambassadors or characters look the same across every video we produce.
No Creative Limits:
Traditional filming is restricted by what we can physically capture or find on a location. With AI, we can build specific worlds, characters, and scenarios that match your brand perfectly, without the cost of a massive physical production.
Unlimited Locations:
We can place your products anywhere you can imagine. We use Nano Banana and Luma to build custom environments that match your specific aesthetic.
CASE STUDY
CHRISTMAS AI VIDEO
SII, a major pharmaceutical library service, wanted to create a standout Christmas video for their staff. They needed a way to communicate their idea through a warm, festive lens that felt fun and engaging.
DELIVERABLES
The project required a high-end animated character to host a festive baking show. The narrative involved the chef creating a magical cake using ingredients that represented SII’s core values: teamwork, creativity, collaboration, and the software tools they provide to the company.
CHALLENGE
In the past, an animation of this quality would have been impossible. The costs for bespoke character design, 3D modeling, and professional rendering were far beyond the budget of an internal library service, and well beyond the traditional capabilities of us. We needed to find a way to deliver agency results without the massive overhead.
OUTCOME
By utilizing AI video production, we delivered a level of visual polish that SII simply could not have dreamt of before, completing the project in a fraction of the traditional timeframe and cost.
We proved that with the right skills and direction, AI makes top-tier creative production possible for smaller projects, not just big-budget studios.
FAQs
What is AI video production and how does it work?
AI video production uses machine learning and generative models to automate or enhance parts of the filmmaking process. We use these tools to handle everything from generating initial concepts and storyboards to upscaling footage and creating complex visual effects. It allows us to move from an idea to a high-quality draft much faster than traditional methods.
Why choose Shake for AI video production?
Unlike basic AI generation where people prompt something and hope for the best, we make sure everything we create is the right quality and fit for purpose. If there is anything we don't like, we have the skills to change it using traditional animation, vfx and artwork methods to get it looking spot on and won't let anything out the door that isn't good enough.
Can you keep my characters looks, scenes and products consistent?
It can be a challenge but we use character consistency models and subject references to ensure your product or mascot looks identical in every single shot. We build a digital DNA for your project before we even start.
Why not just use traditional techniques?
Sometimes you should. If you need a highly nuanced result, a traditional video production or animation is the way to go. But if you need to build an impossible scenario, or create high-end content on a reasonable budget, our hybrid AI approach is faster, more flexible, and more cost-effective.
Do we need to provide branding assets?
If you have brand guidelines, logos, or specific fonts, we integrate them into the lower thirds (the name/title graphics) and end screens. Because we also specialize in design and motion graphics, we ensure the testimonial video feels like a native part of your brand identity.
Is this just a phase?
No. We’re investing time in these tools now so that we can offer our clients the most efficient and creative ways that we can create their videos, without limits. We’re not chasing a trend; we’re mastering a whole new way of story telling.