EXPLAINER VIDEOS
I turn services, product walkthroughs and workflows into engaging visual stories using 2D/3D animation, motion graphics, diagrams and video. The aim is always the same: make tricky ideas feel simple, clear and easy to understand.
Whether you’ve got a clear brief or just an idea, let's turn it into something strong, on brand and ready to use. Contact me.
Animated Explainers
While a product video focuses on physical specs, an explainer video is about the story.
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I specialise in taking ideas, services or business processes and turning them into clear, structured visual narratives. This isn’t about the nuts and bolts; it’s about making sure your audience understands the value of what you do and how your workflow fits into their world.
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Using a combination of 2D animation, motion graphics and diagrams, I create a visual language that represents your brand and helps simplify your message.
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Whether you’re onboarding new users or introducing a disruptive service to the market, my explainers provide the clarity needed to bridge the gap between a complex idea and an informed viewer.
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Types of Explainers
I produce a wide range of explainers, depending on the message, audience and platform:
Service overviews – Breaking down how your business or services function and why they matter.
Software walkthroughs – Visualising user journeys, dashboards and workflows step by step.
Concept visualisations – Turning abstract ideas into tangible motion so people can “see” the concept.
Internal communication explainers – Educating teams on new policies, processes or strategies.
Product and component explainers – Showing how products, parts or systems work with clear visual depth.
By using animation, video, diagrams, audio and purposeful pacing, these explainers show how something works, what a service does and why a product matters. They’re widely used for walkthroughs, onboarding, training, product launches, internal communication and any situation where clarity is essential.
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When needed, I can use AI to create characters, settings, or visual elements that would be too expensive or time-consuming to build conventionally.
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Each explainer is designed to be fast, clear and instantly understandable.
Simple explainer
Up to 60 seconds long, blending motion graphics, photos, images and dynamic text into one clean, direct piece. Perfect for landing a clear message fast, on social, on a landing page, or anywhere attention is short.
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Approx
£400–£800
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Story explainer
A 90-second to 2-minute narrative piece, combining animation, voiceover, music and sound design to guide the viewer through a complete story. Perfect for introducing a product, service, or idea that needs that little bit more.
Approx
£1000–£2000
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Character explainer
90-second to 2-minutes, built around a consistent animated character & style, with environment design and voice over. Perfect for brands that want a friendly character or personality to carry their message.
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Approx
£1200–£2500
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Presented Explainer
Up to 2 minutes, a real presenter, filmed on location or against green screen, with graphics, callouts and information overlaid throughout. Perfect for a more personal explainer that still needs the clarity of on-screen visuals.
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Approx
£2400–£4000
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Explainer Pricing Guide
Here's some popular offerings, with rough guide prices to get a feel of what's available. Naturally, all projects are different so you will have an accurate quote before we start.
The Process
Every explainer project starts with understanding your product or service, your audience, and how the video will be used. That lets me advise on the right length, visual style and level of detail.
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Once requirements are set, I develop a plan—ranging from a simple outline for shorter clips to a full script and storyboard for larger pieces. You review and sign off this structure before I begin the build phase.
I then handle production: crafting 2D and 3D assets, motion graphics, artwork and integrating any necessary filmed footage. After the visuals are locked, I add voiceover, sound effects and music to finalise the piece.
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We build in structured review points so you can give feedback without derailing timelines. The project stays on‑brand, on‑message and on schedule, without unnecessary back‑and‑forth.
FAQs
Do you work with small and large companies?
Yes. I work with startups, SMEs and established brands. Most clients are smaller teams who need reliable creative support, but I also deliver specialist explainer, animation and video work for larger organisations.
Can you work with our existing footage, artwork or assets?
Yes. I regularly enhance and repurpose existing footage, graphics, 3D files and brand assets through editing, design, animation and image manipulation. Existing materials often provide a useful foundation for explainer content.
Can you produce animated & filmed content?
Yes. I create animation, motion graphics, 3D visuals and filmed content, and many explainers use a blend of styles. I choose the approach—or mix of approaches—that best communicates your message and fits your brand.
Do you support early-stage prototypes?
Yes. 3D renders, technical animation and explainer videos make it easy to communicate features and ideas long before physical samples or final interfaces are ready. They help teams and stakeholders understand what’s coming.
How long does a typical project take?
Most explainer projects take one to three weeks depending on the scope and number of deliverables. Timelines are always clear from the start, with agreed milestones, so you know when you’ll see drafts and final files.
What types of explainers do you create?
I specialise in animated explainers for services, SaaS platforms, technical products and internal communication. That includes product walkthroughs, service overviews, onboarding and training videos, process explainers and concept visualisations—everything built to be clear, modern and easy to understand.