What is an explainer video?
Explainer videos break down complex ideas into clear, structured stories that people understand instantly.
Using animation, diagrams, 3D elements and purposeful pacing, they show how something works, what a service does or why a product matters. They’re widely used for software walkthroughs, onboarding, training, product launches, internal communication and any situation where clarity is essential.
Why explainers work
Explainer videos remove barriers that slow understanding.
They highlight only what matters, guide viewers step-by-step and keep visual focus on the key message. This makes them ideal when you need to simplify a process, introduce something new, motivate users to take action or communicate an idea that’s hard to show in real life.
Types of product videos we create
Technical product overviews
Cinematic 3D renders built from CAD files or reference imagery. Detailed materials, realistic lighting and controlled camera moves present products in their best light, making them suitable for websites, launch videos, brochures and presentations.
Feature highlight clips
Shorter pieces that focus on one or two key benefits. Ideal for use on social feeds, advertising placements and landing pages where attention is tight and you want to lead with the strongest idea.
Comparison and upgrade videos
Useful when you want to show what has changed since an earlier model or why one tier offers more than another. Animation lets us switch between versions, layer up benefits and keep everything easy to follow.
Software and platform walkthroughs
A combination of 3D product visuals and clean 2D motion graphics. This hybrid style works well for explainers, training materials and product launch content that requires both visual clarity and supporting information.
Types of explainer videos we create
We produce a wide range of explainer formats depending on the message, audience and platform:
• Animated explainersusing 2D graphics, characters, UI elements or diagrams
• 3D explainers for products, components or anything that benefits from visual depth
• Software explainers showing workflows, dashboards and user journeys
• Service explainers to outline processes, steps or benefits clearly
• Internal communication explainers for onboarding, training or policy updates
Each one is designed to be fast, clear and instantly understandable.
How we produce explainer videos
Discovery
Understanding the message, audience and intended outcome
Scripting
Shaping clear, simple story flow
Design & animation
Voiceover & sound
Clean narration and purposeful audio
Delivery
Formats for web, social, presentations and internal platforms
The result is a piece of content that feels polished, exciting and easy to share.
FAQs
Do you work with small and large companies?
Yes. We work with startups, SMEs and established brands. Most clients are smaller teams who need reliable creative support, but we also deliver specialist animation and video work for larger organisations.
Can you work with our existing footage, artwork or assets?
Yes. We regularly enhance and repurpose existing footage, graphics, 3D files and brand assets through editing, design, animation, and image manipulation.
Can you produce animated and filmed content?
Yes. We create animation, motion graphics, 3D visuals and filmed content, and many projects use a blend of styles. We choose the approach that best communicates your message.
Do you support early-stage products and prototypes?
Yes. 3D renders, technical animation and product explainers make it easy to communicate features long before physical samples are ready.
How long does a typical project take?
Most projects take one to three weeks depending on the scope and number of deliverables. Timelines are always clear from the start.
What types of content do you specialise in?
We create animated explainers, product videos, social content, digital artwork, presentations, motion graphics, filmed corporate pieces, testimonial videos, VFX and post production. Everything is built to be clear, modern and easy to understand.