What is an explainer video?
Explainer videos break down complex ideas into clear, structured stories that people understand instantly.
Using animation, diagrams, 3D elements and purposeful pacing, they show how something works, what a service does or why a product matters. They’re widely used for software walkthroughs, onboarding, training, product launches, internal communication and any situation where clarity is essential.
Why explainer videos work
Explainer videos remove barriers that slow understanding.
They highlight only what matters, guide viewers step-by-step and keep visual focus on the key message. This makes them ideal when you need to simplify a process, introduce something new, motivate users to take action or communicate an idea that’s hard to show in real life.
Types of explainer videos we create
We produce a wide range of explainer formats depending on the message, audience and platform:
• Animated explainers using 2D graphics, characters, UI elements or diagrams
• 3D explainers for products, components or anything that benefits from visual depth
• Software explainers showing workflows, dashboards and user journeys
• Service explainers to outline processes, steps or benefits clearly
• Internal communication explainers for onboarding, training or policy updates
Each one is designed to be fast, clear and instantly understandable.
How we produce explainer videos
Discovery
Understanding the message, audience and intended outcome
Scripting
Shaping clear, simple story flow
Design & animation
Voiceover & sound
Clean narration and purposeful audio
Delivery
Formats for web, social, presentations and internal platforms
Post Production
formats for web, social, presentations and internal platforms
The result is a piece of content that feels polished, modern and easy to share.
If you need to simplify something, explain how it works or guide people through a process, we can help.
Get in touch and let’s make something clear and effective.
