PRODUCT VIDEOS
I create high-impact product videos that present your physical or digital products clearly, showing features, benefits and specifications in a way that’s impactful and easy to absorb. This can include 3D animation, motion graphics and bespoke artwork for launches, product pages, sales and training.
Whether you’ve got a clear brief or just an idea, let's turn it into something strong, on brand and ready to use. Contact me.
3D Animated Product Videos
Animated product videos show people how things actually work. They move beyond headlines and give a clear look at the features and functions that matter most to your users.
I create animated product videos for hardware, software, platforms and services. Some projects are short and punchy for a quick overview, while others dive deeper into technical detail.
Either way, the goal is the same: make the product feel clear, useful and reliable.
My videos are used across the whole business journey. You’ll find them on product pages, in sales decks, and as a key part of launch campaigns. They work just as well for live events as they do for internal training.
No matter where they end up, the job is to help people understand exactly what the product does and why it’s the right choice for them.
If you want to see how I handle different formats, take a look at my full range of video services.
What Kind of Videos I Create
Technical product overviews
Cinematic 3D renders built from CAD files or reference imagery. Detailed materials, realistic lighting and controlled camera moves present products in their best light, making them ideal for websites, launch videos, brochures and presentations.
Feature highlight clips
Shorter pieces that focus on one or two key benefits. Perfect for social feeds, advertising placements and landing pages where attention is tight and you need to lead with the strongest idea.
Comparison videos
Useful when you want to show what has changed since an earlier model or why one tier offers more than another. Animation lets you switch between versions, layer up benefits and keep everything easy to follow.
Walkthroughs
A hybrid style that works well for SaaS platforms, explainers, training materials and product launch content that needs both visual clarity and supporting information.
Screen Replacements & VFX
I take your existing software captures or basic screen recordings and use VFX to track and overlay them onto screens and displays in shot or stock footage, so your product feels integrated into real-world environments.
Product Explainer
60-90 seconds, using animation to give a clear overview of how the product is used in everyday terms. Built to land a clear message quickly and memorably, wherever attention and time is short.
Approx
£1200–£2800
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Story explainer
A 90-second to 2-minute narrative piece, combining animation, voiceover, music and sound design to guide the viewer through a complete story. Perfect for introducing a product, service, or idea that needs that little bit more.
Approx
£1000–£2400
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Technical Overview
90 seconds to 2 minutes, product video walking through main features, benefits and technical specifications. Perfect way to show exactly how your product works, inside and out, online, on exhibitions screens and inside presentations.
Approx
£1600–£2600
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Filmed Product Video
60-90 second, capturing what the product does, how it's assembled, and what it looks like in action. Perfect for brands and companies that need to show off the ease of use of a real product, not a slick animation of it.
Approx
£2500–£4000
Get in touch for a chat about your project, ask for more info or request an accurate quote.
Product Video Pricing Guide
Here's some popular offerings, with rough guide prices to get a feel of what's available. Naturally, all projects are different so you will have an accurate quote before we start.
Where to use Product Videos
Product pages and landing pages
A good product video lifts a page instantly. Instead of asking visitors to read through long feature lists, you can show the key ideas in a couple of minutes. I design sequences that work well above the fold on landing pages, ecommerce product pages and campaign microsites.
Launches and campaigns
When you launch something new, you often need a hero video that can be reused across channels. I create product videos that can be cut down for social, used as the focus of email campaigns, or dropped into partner and sales presentations.
Sales, demos and training
Product videos work well away from the website, too. I produce content for demos, webinars, presentations and internal training. These pieces help teams explain features in a consistent way, without relying on a single person to present every time.
Why Companies Trust Me
Shake is a small independent studio, so you work directly with the person actually creating your video rather than a large account team. That makes it easier to talk through ideas, refine details and keep the project moving.
I’ve produced content for companies of all sizes across technology, engineering, manufacturing and service industries. In every case, the aim is the same: make the product feel understandable, well designed and worth paying attention to.
Because I work across animation, 3D, motion graphics, VFX and presentation design, your product video can connect neatly with the rest of your content, and where appropriate, AI can help extend the visual world without adding unnecessary production overhead.
FAQs
What's a product video & when should I use one?
A product video is a short piece of content that shows how your product works, what it does and why it’s useful, using a mix of visuals, text and sometimes voiceover. It’s ideal for product pages, landing pages, launches, sales decks and training materials where you need people to understand the product quickly and clearly, without reading through long lists of features.
How long should a product video be?
Most product videos work best between one and three minutes, depending on complexity and where they’ll be used. Shorter pieces are ideal for landing pages and social feeds, while slightly longer videos can work well for demos, webinars and internal training. I help you choose the right length based on audience, platform and how much information is genuinely essential.
Can you create product videos from our CAD files, screenshots or documents?
Yes. CAD files, screenshots, photos, marketing copy and technical documents are all useful starting points. I can turn CAD into polished 3D renders, use screenshots inside walkthroughs and simplify technical documents into clear on‑screen messaging, so the information works visually rather than feeling like a manual.
Do you offer filmed product videos as well as 3D animation and AI visuals?
I mostly use animation and 3D for technical or software‑based products, but I can mix in filmed clips when it helps. That might mean studio or practical shots of someone using the product, simple live‑action demonstrations, or interviews with a product lead. Where it makes sense, I can also use art‑directed AI visuals to create environments or scenarios that would be difficult or expensive to film.
How long does a typical product video project take from brief to delivery?
Most product video projects take between one and three weeks from brief to delivery, depending on the scope, level of detail and number of versions you need. We agree timelines upfront, with clear milestones, so you know what’s happening and when you’ll see drafts and final files.
How much does a product video cost and what affects the price?
Costs depend mainly on the style (simple motion graphics vs complex 3D), the length of the video and how much bespoke artwork or animation is required. Because I run an independent studio, I don’t use one‑size‑fits‑all pricing; instead, I give you a transparent quote based on your specific requirements, so you only pay for the work you actually need.