What is an explainer video?
Product videos take viewers closer to how something really works. They go beyond a quick headline and give people a clear look at features, functions and benefits.
At Shake, we create animated product videos for hardware, software, platforms and services. Some pieces are short and punchy, others are more in depth, but they all aim to make the product feel clear, useful and easy to trust.
You will see these videos used on product pages, in sales decks, for launch campaigns, at events and in internal training. Wherever they appear, the job is the same. Help people understand what the product does and why it matters.
What our product videos are used for
Product pages and landing pages
A good product video lifts a page instantly. Instead of asking people to read through a long list of features, you can show the key ideas in a couple of minutes. We design sequences that work well above the fold on landing pages, ecommerce product pages and campaign microsites.
Launches and campaigns
When you launch something new, you often need a hero video that can be reused across channels. We create product videos that can be cut down for social, used as the focus of an email campaign or dropped into presentations for partners and sales teams.
Sales, demos and training
Product videos work well away from the website too. We produce content for live demos, webinars, investor presentations and internal training. These pieces help teams explain features in a consistent way, without relying on a single person to present every time.
Why we use animation for product videos
Most of the product videos we make are primarily animated. This works especially well when:
-
The product is still in development or not easy to film
-
You need to show internals, flows or systems that are hidden in real life
-
You want a cleaner, more controlled look than live action can offer
We use a mix of motion graphics, 3D product renders, and typography to tell the story. When it helps, we can mix in filmed material, such as hands using a device or someone talking to camera, but animation usually does the main job.
This approach suits technology, engineering, industrial and software products just as well as more familiar consumer items.
Types of product videos we create
Technical product overviews
Cinematic 3D renders built from CAD files or reference imagery. Detailed materials, realistic lighting and controlled camera moves present products in their best light, making them suitable for websites, launch videos, brochures and presentations.
Feature highlight clips
Shorter pieces that focus on one or two key benefits. Ideal for use on social feeds, advertising placements and landing pages where attention is tight and you want to lead with the strongest idea.
Comparison and upgrade videos
Useful when you want to show what has changed since an earlier model or why one tier offers more than another. Animation lets us switch between versions, layer up benefits and keep everything easy to follow.
Software and platform walkthroughs
A combination of 3D product visuals and clean 2D motion graphics. This hybrid style works well for explainers, training materials and product launch content that requires both visual clarity and supporting information.
What Shake Creates
Photoreal Product Renders
Cinematic 3D renders built from CAD files or reference imagery. Detailed materials, realistic lighting and controlled camera moves present products in their best light, making them suitable for websites, launch videos, brochures and presentations.
Technical Exploded Views
Exploded assemblies, cross-sections and functional breakdowns that help viewers understand how a product works. These animations are ideal for engineering firms, manufacturers and technology companies where clarity is more important than spectacle.
Feature Demonstrations
Short, precise animations that highlight key features and benefits. This includes mechanical movement, internal processes, ergonomic detail and use-case scenarios. Everything is designed to be simple, direct and easy to follow.
Mixed 3D and 2D Animation
A combination of 3D product visuals and clean 2D motion graphics. This hybrid style works well for explainers, training materials and product launch content that requires both visual clarity and supporting information.
High-Resolution Still Renders
Stills for brochures, packaging, online stores, Amazon listings and pitch decks. These images maintain consistent lighting and materials across all angles, giving brands a full suite of polished assets.
Multi-Angle Product Loops
Short looping animations showing your product from multiple angles with smooth rotation, lighting sweeps or controlled hero shots. These loops are perfect for ecommerce, product pages, digital displays and social media where products need to look polished and consistent across all viewing formats.
How 3D Animation Improves Product Communication
Perfect Control Over Every Detail
With 3D, every angle, reflection and movement is intentional. You’re not limited by physical prototypes, lighting challenges or filming constraints. This means products can be shown in a consistent, premium visual style every time.
Ideal for Pre-Launch Marketing
If the physical product isn’t ready, 3D animation fills the gap with accurate, high-quality visuals. This enables early marketing, investor pitches and customer education long before manufacturing is complete.
Clear Explanation of Complex Parts
3D is unmatched for showing internal mechanics, technical detail or multi-part systems. It simplifies communication for audiences who need to understand functionality quickly.
Tools of the trade
We're experts in a range of industry standard software that create your projects
After Effects
Photoshop
Premiere Pro
Illustrator
Audition
Cinema 4D
Octane
Element3D
Keyshot
PowerPoint
Da Vinci Resolve
Mocha
Video Production
3D Animation
Motion Graphics
Product Rendering
Post Production
Compositing
Video Editing
Vector Graphics
Digital Artwork
3D Modelling
3D Rendering
VFX
Animated Product Videos
Studio-Shot Product Video Ads
Explainer Video Production
Promotional Video Production
PowerPoint Presentation Design
Corporate Video Production
Testimonial Video Production
Digital Poster Animations
Social Media Content / Adverts
Exhibition Display Artwork
Product Renderings
Visualizations