CASE STUDIES
Examples of real‑world projects I’ve delivered for clients, with clear breakdowns of the challenge, my approach and the results.
Whether you’ve got a clear brief or just an idea, let's turn it into something strong, on brand and ready to use. Contact me.
FROZEN BROTHERS
Frozen Brothers supply the frozen drinks people recognise instantly. They handle mixes and production for favourites like Tango Ice Blast, Fanta Frozen, Coca‑Cola Frozen and Slush Puppie, for cinemas, leisure venues and retailers around the world.
DELIVERABLES
Drinks machine screens and larger digital poster videos for a range of frozen drinks, including Coca‑Cola, Tango and Fanta, used across cinemas, theme parks and entertainment venues throughout Europe.
THE CHALLENGE
Create dynamic, quick and enticing videos that showcase the different flavours, the option to mix them, and a technically believable slush pour—all in a format that works on drinks machines and digital displays.
MY APPROACH
I designed short, high‑impact animations built around flavour choice, colour and movement. The pour sequences were crafted to feel realistic and satisfying, with pacing tuned for busy cinema environments where people make decisions quickly.
RESULTS
The videos have been running on machines for over three years. At Odeon Leicester Square alone, they helped drive frozen drink sales from around £200k to over £1.3m in a year.
UCB
UCB, a major pharmaceutical organisation with global research, data and library teams, partnered with me to streamline how they communicate complex information across the business.
THE CHALLENGE
They needed a creative service that could produce a wide mix of content with consistent quality. Animated explainers, event graphics, scientific visuals, seasonal pieces and testimonial videos all had to feel clear, engaging and easy for different audiences to understand.
MY APPROACH
Each brief was shaped around the core message and the most effective format. I kept the focus on simplicity and clarity, using visuals to make information easier to absorb without diluting the detail.
What I created
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Animated explainers for processes and project updates
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Event and conference content, including touchscreen kiosk presentations, video presentations and supporting artwork
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Seasonal and campaign assets for internal platforms
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Scientific and technical visuals such as DNA and lab‑based graphics
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Testimonial videos featuring specialists and team leads
RESULTS
UCB gained a dependable source of creative support for training, leadership communication and global events. Content became more consistent, easier to follow and quicker to produce.
SCINTACOR
Scintacor, a specialist safety technology company, needed a product video to explain a new device that makes invisible IR laser light visible to engineers and operators.
THE CHALLENGE
IR lasers cannot be seen with the naked eye, which makes safety training difficult. Scintacor needed a clear visual story that demonstrated the risks, showed where the product fits in and explained its features without overwhelming viewers with technical detail.
MY APPROACH
I combined filmed sequences in engineering and data‑centre environments with controlled visual effects and product animation. The aim was to show real‑world use, highlight the problem and present the device as a simple, reliable solution.
What I created
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Product feature graphics and animated breakdowns
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Live action sequences showing typical engineer scenarios
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Visual effects to reveal IR beams that would otherwise be invisible
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Clear on‑screen messaging for training and product demos
RESULTS
The final video became a strong launch asset that explained the technology quickly, supported sales conversations and improved safety awareness across Scintacor’s customer base.
RICARDO / McLAREN
Ricardo needed an interactive touchscreen kiosk presentation for the McLaren museum, showcasing their engineering history, facilities and technical capability.
THE CHALLENGE
The kiosk had to present complex engines, facility layouts, heritage timelines and client sectors in a way visitors could navigate easily, with content suitable for a public museum environment.
MY APPROACH
I designed a kiosk‑mode interface built around simple navigation and strong visual hierarchy. Engine models, facility diagrams, timelines and sector overviews were rebuilt as clean, interactive panels that worked at museum viewing distance and encouraged exploration.
What I created
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Interactive engine breakdowns and component visuals
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Facility map, stats and manufacturing process diagrams
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Heritage timeline covering major milestones
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Client and market overviews with smooth motion graphics to unify the experience
RESULTS
The presentation gave the museum an informative, easy‑to‑use display that highlighted Ricardo’s technical range and heritage. It became a reliable exhibit viewed by thousands of visitors each year.
CHRISTMAS AI VIDEO
SII, a major pharmaceutical library service, wanted a standout Christmas video for their staff—a warm, festive piece that felt fun and engaging while still reflecting their values.
DELIVERABLES
A high‑end, Pixar‑style character hosting a festive baking show. The narrative centred on a chef creating a magical cake using ingredients that represented SII’s core values: teamwork, creativity, collaboration and the software tools they provide to the company.
THE CHALLENGE
Traditionally, an animation of this quality would have been out of reach. Bespoke character design, 3D modelling and professional rendering would far exceed the budget of an internal library service and sit beyond what a small studio could realistically deliver alone.
MY APPROACH
I used art‑directed AI video to achieve a level of visual polish that matched the concept without requiring a full large‑studio pipeline. The AI outputs were guided, selected and refined through design and motion skills so the final piece felt coherent and on‑brand.
RESULTS
SII received a Christmas video with a level of quality they couldn’t previously have imagined, completed in a fraction of the traditional timeframe and cost. The project demonstrated that, with the right skills and direction, AI can deliver top‑tier creative production for smaller projects—not just big‑budget studios.