CASE STUDY: CHRISTMAS VIDEO
SII, a major pharmaceutical library service, wanted to create a standout Christmas video for their staff. They needed a way to communicate their idea through a warm, festive lens that felt fun and engaging.
DELIVERABLES
The project required a high-end animated character to host a festive baking show. The narrative involved the chef creating a magical cake using ingredients that represented SII’s core values: teamwork, creativity, collaboration and the software tools they provide.
CHALLENGE
In the past, animation of this quality would have been impossible. The costs for bespoke character design, 3D modelling and professional rendering were far beyond the budget of an internal library service, and well beyond my traditional capabilities. I needed to deliver agency‑level results without massive overhead.
OUTCOME
By utilising AI video production, I delivered a level of visual polish that SII simply could not have dreamt of before, completing the project in a fraction of the traditional timeframe and cost.
I proved that with the right skills and direction, AI makes top‑tier creative production possible for smaller projects, not just big‑budget studios.
AI CHARACTER VIDEO PRODUCTION
Generative character animation and stylised AI video with consistent characters, believable motion and custom world-building, created without the cost and turnaround of traditional production.
Whether you’ve got a clear brief or just an idea, I’ll turn it into a video that grabs attention and gets the message across. Contact me.
Consistent Characters
Character sheets and reference models give the generative tools a fixed visual anchor. This ensures your key persona, brand mascot, or narrator maintains their exact facial structure, outfit details, lighting, or overall art direction drifting between shots.
Defining character parameters before production starts eliminates random outputs and speeds up the entire timeline. It turns generative animation from an unpredictable tool into a controlled, repeatable process where every frame feels intentional.
High-end animated content often gets shelved due to long rendering cycles and massive budget requirements. I combine generative video tools with two decades of motion graphics and editing experience to deliver stylised character content built for modern campaign turnarounds.
Raw character clips are brought into After Effects and DaVinci Resolve for frame-by-frame cleanup, lip-sync alignment, graphic compositing, and final color grading. You get custom environments, animated characters, and visual effects that feel polished, premium, and commercially ready.
CASE STUDY:
SII Christmas Character Video
SII, a leading pharmaceutical library service, needed a warm, festive Christmas video for their staff to communicate company milestones and core software tools through an engaging story.
DELIVERABLES
A high-end animated character hosting a festive baking show. The narrative tracked the chef creating a cake, mixing ingredients that represented SII's core values: teamwork, collaboration, and creative software adoption.
CHALLENGE
Bespoke 3D character rigging, keyframe animation, and rendering times were completely out of reach for the project's budget and turnaround window. The project required agency-level animation polish without a massive production overhead.
OUTCOME
Using hybrid AI video generation paired with post-production finishing, I delivered a fully realized, character-led animated video in a fraction of the traditional timeframe and cost.
The final piece gave SII a top-tier visual asset while proving that generative workflows make custom character animation accessible for targeted internal and commercial campaigns.
FAQs
Can you combine AI character animation with 2D/3D?
Yes. I regularly composite AI characters, animated elements, text graphics, and background footage into a single cohesive timeline.
Can AI characters match our existing brand?
Absolutely. Every character asset is designed to align with your established identity. Brand colors, logos, visual style, and tone are locked down during pre-production and integrated directly into the final edit.
What is the standard turnaround time for a project?
Timelines depend on scene complexity, character count, and overall video length. Generative workflows bypass traditional 3D rendering times, allowing for rapid pre-visualization. After reviewing your brief, I set a fixed schedule with clear review milestones for initial character drafts and final delivery.
How are revisions & character adjustments managed?
Revisions run through a structured review process directly with me. Because I manage both the character generation and post-production editing, scene tweaks, visual cleanups, and timing updates are handled quickly without middle management.
How much faster is this than traditional animation?
Because generative workflows bypass lengthy 3D modeling and rendering stages, initial scene drafts can be reviewed in days rather than weeks or months, significantly cutting down overall production time.
How do we get a video project started with Shake?
Send a short overview of what you need to show or explain, your timeline and any existing assets via the contact page. From there, I’ll outline options, scope and a proposed schedule.