Animation & VIDEO
We create videos, be it high‑end animation, beautifully shot video, or AI visuals, we combine expert design, motion, storytelling and production skills to bring your ideas to life to use across every platform.
Showcase features clearly, simplify complex ideas, and help customers understand value before they buy
Grab attention fast, communicate clearly, convert, and keep your brand consistent across every platform
Simplify complex ideas, highlight key benefits, and help audiences understand what you do and why
Affordable video ads, with dynamic visuals, is one of the best ways to showcase your products online
Animated Video
Animation is an ideal way to explain products, services and processes with clarity.
It can show angles, reveal features and specifications and explain ideas in ways that other formats can’t match. We focus entirely on the core message or brand aesthetic, making it an effective tool for promos, walkthroughs, and campaigns.
Whether it is a technical explanation or a fast-paced social media bit, we ensure the visual style supports your objectives. This approach allows for total creative control over every element, making it a great option for clients that need to communicate ideas effectively across any platform.
At Shake, we always stay tech-literate and practical with our digital capabilities and client offerings. For animation, we include the option for AI-augmented workflows. This allows us to create environments, characters, or scenarios that would usually be out of reach for most normal clients' budgets.
We use whatever the best tools available are to our disposal to ensure the work is right for your brand. We focus on delivering high-quality results that align with your brand identity while meeting your project timelines. This ensures the final output is right for you and ready for any screen, from mobile to meeting room.
Video Production
We provide professional video production backed by 25 years experience shooting in corporate environments. Our approach focuses on technical fundamentals like great lighting and broadcast-quality audio, to ensure every testimonial and interview looks and sounds professional.
We know most people aren't comfortable on camera, so we maintain a low-pressure, relaxed atmosphere. This makes the environment perfect for securing a natural performance and a clear delivery without the errors and stress.
For projects requiring more than just a shoot, we handle all animation, motion graphics, post-production and VFX in-house.
The Kit We Use
We film with Sony FX9/FX6/A7SIII cameras paired with full-frame Sony primes and zooms for clean, sharp images. Support comes from Sachtler tripods, Shogun and Blackmagic monitoring, and reliable PAG power. Lighting setups use Aputure Lightstorm LEDs and Litepanels for consistent, flattering results. Sound is captured using Sony radio systems and a Sennheiser 416 boom for clear, natural audio.
Multi-camera setups using Sony FX9, Sony FX6 or Sony A7SIII
A full set of Sony full-frame 4K prime & zoom lenses
Sachtler tripod & fluid head
Aputure Lightstorm C300d II /200x / 60x, Astra and SWIT LED Litepanels
Sony radio mics, Sennheiser 416 boom
The world moves quickly, and sometimes a traditional video shoot is too slow or expensive for a single listing. We use Art-Directed AI to bridge that gap.
This allows us to generate bespoke environments, photorealistic product movements, and complex visual effects that usually require a huge budget and weeks of post-production.
By blending AI with our traditional design and animation skills, we can deliver high-impact, professional ecommerce content that looks great and built for the speed of digital marketplaces.
Art-Directed AI
2D Animation
When 2D animation is the right tool
2D works especially well when you need to:
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Explain how something works
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Walk through a workflow or process
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Show a user journey or software interface
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Break down a technical or abstract subject
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Support a voiceover or filmed presenter
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Produce content that repurposes easily across web, social and presentations
If you have a script, we can build from it. If not, we can help shape the structure and pacing so the message lands clearly.
2D animation is a strong choice when you need to guide people through an idea step by step. We use diagrams, icons, interfaces, typography and simple visual systems to explain products, processes and services in a way that feels direct and easy to follow.
Our style is modern, clean and business-focused. Not cartoon character work, just purposeful visuals that make information easier to understand and easier to share across teams, clients and platforms.
3D Animation
3D animation provides a clear way to showcase products from any angle, especially when traditional filming is restricted by lighting or physical space.
We have total control over the camera, allowing us to highlight specific features or demonstrate how a product functions internally.
The main benefit is the ability to simplify complex business ideas or service workflows. Whether you need to visualize a software process or show a product teardown, 3D animation strips away the noise to focus on your key message. I
t also offers long term flexibility; once the assets are created, they can be updated or repurposed for future projects without the need for a new shoot, making it a practical choice for evolving brands.
Motion Graphics
Titles & On-Screen Text
Strong typography, clean layouts and simple animation to introduce sections, label content or reinforce messaging. Ideal for corporate edits, explainers, social clips and presentation videos.
Animated Icons & Visual Elements
Icons and graphic components that support the story without taking over. Useful for explaining processes, highlighting features or guiding attention to key areas.
Data Visualisation & Diagrams
We animate charts, stats, UI-style overviews, flows and diagrams so information is easy to follow. Great for onboarding, product walk-throughs, internal communication and technical content.
Transitions & Scene Structure
Simple, purposeful transitions that give your video rhythm and help it move cleanly from section to section. Designed to add clarity, not distract from the message.
Brand & Visual Identity
Graphic frameworks, logo builds, supers, colour systems and repeatable elements that keep everything consistent across multiple videos or campaigns.
Animation Is Perfect...
...To clarify
Break down services, workflows or systems into clear visual steps that make complex information easier to follow. This helps people grasp what is happening and why it matters without needing lengthy explanation.
...To reveal
Show inner workings, hidden components or digital processes that are difficult or impossible to capture with live footage. Animation allows important detail to be explored in a way that feels natural and easy to absorb.
...To guide
Support onboarding, training or structured journeys with visual direction that keeps people oriented and engaged. This creates a smoother path through information that might otherwise feel dense or fragmented.
...To support messaging
Strengthen launches, presentations or communications by reinforcing key ideas with purposeful visual storytelling that helps messages land with more clarity and confidence.
FAQs
How long does a typical animation project take?
Timelines vary based on complexity. A simple motion graphics piece might take a week, while a complex 3D VFX project could take a month or more. We provide a clear schedule at the start of every project so you know exactly when to expect your milestones.
What types of video production to you shoot?
We have 20 years of experience in video production for businesses, specifically testimonials, interviews, and corporate videos. We also provide in-house 3D animation and motion graphics for explainer videos or projects that require a more technical visual style.
Can you handle the sound and voiceovers as well?
Yes. A great animation isn't complete without professional sound. We can source voiceover talent, license background tracks, and provide bespoke sound design to ensure the audio is as high-quality as the visuals.
Can you animate our existing 3D CAD models?
Yes. We can take exported formats like OBJ, FBX or STL files from your CAD software and them add materials, textures etc before using the asset in the animation.
In what formats do you deliver the final files?
We typically deliver high-quality MP4 or MOV files optimized for your specific needs, whether that is a presentation, website background, or compressed versions for social media.
Difference between 2D, 3D, and Art-Directed AI?
2D is often best for explainer content. 3D animation allows for more realistic, dynamic representation, making it ideal for product demonstrations. AI sits alongside these tools to help generate bespoke environments and photorealistic details that bridge the gap between traditional animation and video.