What is a Product Video?
Product videos take viewers closer to how something really works. They go beyond a quick headline and give people a clear look at features, functions and benefits.
At Shake, we create animated product videos for hardware, software, platforms and services. Some pieces are short and punchy, others are more in depth, but they all aim to make the product feel clear, useful and easy to trust.
You will see these videos used on product pages, in sales decks, for launch campaigns, at events and in internal training. Wherever they appear, the job is the same. Help people understand what the product does and why it matters.
What Our Product Videos Are Used For
Product pages and landing pages
A good product video lifts a page instantly. Instead of asking people to read through a long list of features, you can show the key ideas in a couple of minutes. We design sequences that work well above the fold on landing pages, ecommerce product pages and campaign microsites.
Launches and campaigns
When you launch something new, you often need a hero video that can be reused across channels. We create product videos that can be cut down for social, used as the focus of an email campaign or dropped into presentations for partners and sales teams.
Sales, demos and training
Product videos work well away from the website too. We produce content for live demos, webinars, investor presentations and internal training. These pieces help teams explain features in a consistent way, without relying on a single person to present every time.
Why We Use Animation for Product Videos
Most of the product videos we make are primarily animated. This works especially well when:
• Still in the development stage or not easy to film
• Want to show internals, flows or systems that are hidden
• Cleaner, more controlled look than live action
We use a mix of motion graphics, 3D product renders, and typography to tell the story. When it helps, we can mix in filmed material, such as hands using a device or someone talking to camera, but animation usually does the main job.
This approach suits technology, engineering, industrial and software products just as well as more familiar consumer items.
Showing Features and Benefits
A product video often has a lot to cover. The trick is to choose the right level of detail and present it in a way that always informs.
We structure product videos around a few simple ideas. First, we get clear on the positioning. What is this product for and who needs it. Then we organise features into a logical sequence and decide where visuals can carry the message instead of long lines of copy.
We use techniques such as callouts, simple diagrams, close up renders and UI animations to highlight the right details. Typography stays clean, timings are paced sensibly and we give people enough time to absorb what they are seeing before moving on.
How We Create Product Videos
We start with a conversation about the product, the audience and where the video will be used. From there we help you define the length, style and level of detail that makes sense.
Once the scope is clear, we move into planning. That may be a loose outline for a short piece or a more detailed script and storyboard for longer work. You will always see and approve the structure before we go into full production.
We then produce the visuals. This can include 3D models, motion graphics, icon sets, interface animations and any filmed elements if they are needed.
Music, voiceover and sound fx are added at the end to tie everything together.
Throughout the project we keep things on-brand and on time. You get clear review stages and space to give feedback, without endless rounds of revision.
Why Companies Trust Us
Shake is a boutique studio, so you tend to work with the person who is actually creating your video rather than a large account team. That makes it easier to talk through ideas, refine details and keep the project moving without fuss.
We have produced content for large organisations and smaller companies alike, across technology, manufacturing, engineering and services. In all cases the aim is the same. Make the product feel understandable, well designed and worth paying attention to.
Because we work across animation, 3D, motion graphics, visual effects and presentation design, your product video can connect neatly with the rest of your content. The same assets can be reused in explainer pieces, social clips, sales decks and event graphics.
FAQs
How long ideally should a product video be?
Most product videos sit between one and three minutes, depending on complexity and where they will be used. We can help you decide the right length based on audience, platform and how much information is essential.
Can you work from our existing product material
Yes. If you already have CAD files, photos, marketing copy or technical documents, we can use them as a starting point. Where needed, we simplify or adapt this material so it works better on screen.
Do you only create animated product videos
Animation is usually the main method, especially for technical or software based products, but we can mix in filmed clips when it helps. For example, a person using the product, an interview with a product lead or simple practical shots.
Can video be adapted for social media and presentations
We can plan the project so that one core product video can be cut into shorter clips for social feeds, and reused in sales decks, events and internal communication.