Animation & VIDEO
We create high-end animation, video production and art-directed AI visuals. Shake combines design, motion, and 25+ years of experience to deliver content across every digital platform.
Animated Video
Animation is great for explaining stuff like products, services, and processes simply. It can show different angles, point out features, and explain concepts in ways that other formats just can't. We keep things focused on what's important, whether it's the main message or the look of your brand. This makes it a useful tool for promotions, walkthroughs, and ad campaigns.
Whether it's a technical explanation or something snappy for social media, we make sure the animation style fits what you're trying to do. You get total control over everything, which is awesome if you need to get ideas across clearly.
At Shake, we keep up with tech and stay practical with what we can do for our clients. When it comes to animation, we can add AI into how we work. This lets us create settings, characters, or situations that would usually cost too much for most clients.
We use the best tools we can find to make sure the work fits your brand. We're all about delivering great results that match your brand and meet your deadlines. That way, the final product is exactly what you need and ready to go on any screen.
Showcase features clearly, simplify complex ideas, and help customers understand value before they buy
Simplify complex ideas, highlight key benefits, and help audiences understand what you do and why
Affordable video ads, with dynamic visuals, is one of the best ways to showcase your products online
AI video production that transforms your ideas into photorealistic cinematic content.
Video Production
Our focus is on the person in front of the lens. We know that most people aren't professional actors, so we prioritize a low-pressure, relaxed environment. This is how we secure authentic, natural performances and ensure the message is delivered clearly.
While we handle the technical requirements—lighting, audio, and framing—in the background, our real work on set is about direction and making sure the content feels genuine. Because we handle the animation and editing ourselves, we know how to capture these performances so they sit perfectly within the final design.
The Kit We Use
We film with Sony FX9/FX6/A7SIII cameras paired with full-frame Sony primes and zooms for clean, sharp images. Support comes from Sachtler tripods, Shogun and Blackmagic monitoring, and reliable PAG power. Lighting setups use Aputure Lightstorm LEDs and Litepanels for consistent, flattering results. Sound is captured using Sony radio systems and a Sennheiser 416 boom for clear, natural audio.
Multi-camera setups using Sony FX9, Sony FX6 or Sony A7SIII
A full set of Sony full-frame 4K prime & zoom lenses
Sachtler tripod & fluid head
Aputure Lightstorm C300d II /200x / 60x, Astra and SWIT LED Litepanels
Sony radio mics, Sennheiser 416 boom
Our focus is on the person in front of the lens. We know that most people aren't professional actors, so we prioritize a low-pressure, relaxed environment. This is how we secure authentic, natural performances and ensure the message is delivered clearly.
While we handle the technical requirements—lighting, audio, and framing—in the background, our real work on set is about direction and making sure the content feels genuine. Because we handle the animation and editing ourselves, we know how to capture these performances so they sit perfectly within the final design.
Art-Directed AI
2D Animation
We build design-led motion. For 2D, that means moving from a script to a finished film via custom asset creation and precise keyframing. For 3D, we handle the full pipeline in-house: modelling, texturing, rigging, and lighting.
We use 3D to visualize what you can't film—exploded views, internal product mechanics, and photorealistic environments.
3D Animation
We use 3D when a project needs a level of detail or a perspective that a camera simply can’t capture. It is a technical and aesthetic choice, perfect for showing the internal mechanics of a product or creating photorealistic environments that don't exist in the real world.
If the content calls for high-end precision or a specific visual feel that goes beyond traditional filming, this is the tool we reach for.
We use it to visualize the impossible or to get granular with the technical details when the story requires it.
Motion Graphics
We use motion graphics to direct the viewer’s attention exactly where it needs to be. It is a deliberate choice for projects that require a specific visual order—using movement, type, and layout to guide the audience through a story or a set of data.
Whether it's for a brand film or a complex explanation, we pick this tool when the message requires a structured, design-heavy approach that traditional video can't provide. It’s about making sure the most important information is unmistakable.
FAQs
How long does a typical animation project take?
Timelines vary based on complexity. A simple motion graphics piece might take a week, while a complex 3D VFX project could take a month or more. We provide a clear schedule at the start of every project so you know exactly when to expect your milestones.
What types of video production to you shoot?
We have 20 years of experience in video production for businesses, specifically testimonials, interviews, and corporate videos. We also provide in-house 3D animation and motion graphics for explainer videos or projects that require a more technical visual style.
Can you handle the sound and voiceovers as well?
Yes. A great animation isn't complete without professional sound. We can source voiceover talent, license background tracks, and provide bespoke sound design to ensure the audio is as high-quality as the visuals.
Can you animate our existing 3D CAD models?
Yes. We can take exported formats like OBJ, FBX or STL files from your CAD software and them add materials, textures etc before using the asset in the animation.
In what formats do you deliver the final files?
We typically deliver high-quality MP4 or MOV files optimized for your specific needs, whether that is a presentation, website background, or compressed versions for social media.
Difference between 2D, 3D, and Art-Directed AI?
2D is often best for explainer content. 3D animation allows for more realistic, dynamic representation, making it ideal for product demonstrations. AI sits alongside these tools to help generate bespoke environments and photorealistic details that bridge the gap between traditional animation and video.